Marketing by nature is a broad field of speciality. From graphic design to strategy; web development to SEO; branding to social media management; exceptional marketing demands a business juggle a lot of balls in the air at any one time.

With such deep rabbit holes to potentially fall down, marketing (though it may seem “easy” and “fun” to do for some) requires a lot of mental and operational bandwidth – even with a team of skilled marketers at your disposal!

 

Take a look at just some of the key differences between hiring an agency vs. having your own in-house marketing team.

 

PROS

AGENCY

IN-HOUSE

Diverse Specialities

Brand familiarity

Expertise

Accessibility

Capabilities

Control

Software & Tools

Cost

Scalable

CONS

AGENCY

IN-HOUSE

Multiple Clients

Talent Recruitment

Location

Employee Costs

Software & Hardware Expenses

Capabilities

Scalability

Employee Turnover

APPROXIMATE COST (per month)

Agency: R25 000 – R150 000

In-house: R250 000

From the above, it is pretty obvious what route any business should look at taking. This is particularly true for small to medium sized businesses where an in-house marketing team is a tremendous investment. In addition, an in-house marketing team limits your capability in marketing efforts, where you may need to run a specific campaign utilising a specialised technique that your existing team may not have the skillset to accomplish. On the other hand, with an agency, you just call them up and brief it in since they have access to larger teams with various skillsets. With this extended skillset it allows your business to take advantage of multiple marketing channels and tactics rather than just the channels and tactics that your internal team are competent in.

 

If you’re having trouble deciding whether to hire an in-house marketing team or an agency, we understand — it can be overwhelming! 

However, there is one way to lighten the load without bringing on additional staff into your business and the hastle of worrying about marketing your business.

 

Let us look at your marketing with a fresh pair of eyes and spot opportunities and weaknesses that perhaps you haven’t as yet! Challenge accepted!

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