I’m going to franchise…the infamous words of every startup.
The illusion every business success is determined by the ability to franchise is a repeat of a business owner’s failure to build a brand before the benefits of an annuity billing for a royalty fee.
Building a franchise in South Africa has typically seen success from the brands built from scratch. With around 90% of South African franchised brands being local, the franchise industry has shown that South Africans prefer local over the dominance of international brands in other countries. Potentially a motivation for many restauranteurs, fashion designers, and retailers to build their start-up to the next Starbucks, Zara, or department store. But as with every one of those brands, a backstory is closely carted with history, purpose, and a foundation that enriches the due diligence for a logical expansion plan.