The owners of Gorge required a creative team to bring their new concept to life…a cafe and coffee shop concept, Gorge, focused on fresh, organic and delicious food and gourmet coffee.
The concept of Gorge was centred on the tagline Live.Life.Fresh embodying the ethos of the Gorge brand.
Rebels Playground was involved in all phases on the development of the Gorge brand, from brand ideation, identity creation, interiors, menu development and initial launch.
A powerful and memorable brand was created and launched, that become the local favourite cafe/coffee shop in the surrounding community of Boskruin, Johannesburg. Soon after, the brand began to franchise its concept based on the traction the initial store in Boskruin gained.