We were approached to revamp Qualifresh’s spice, sauce and other packaging, the brief was to create a range of packaging to compete with the more popular brands in South African stores. Having a presence in the bulk market but not much in the normal retail environment, it was important to create a brand look that would stand out on any retail shelf.
Good design and branding is meaningful and more than just pretty pictures. Good branding is rooted in concept, realising this we looked at the Qualifresh brand and how they made each spice range. When we tasted the quality, and saw the range Qualifresh offer we knew that it could compete with any national brand in a retail environment. Using quality raw ingredients, Qualifresh products help lift any dish cooked to new heights and it is these ingredients that inspired the new look branding.